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14June 2017

Alleanza doors regional sales center opened in Moscow region

Now the dealers in Moscow and Moscow region will enjoy extra fast supply of "Alleanza doors" to its stores.

This June Moscow region witnessed the opening of a new "Alleanza doors” brand regional sales center which will help KMWC "SOYUZ-Center" LLC, the manufacturer of interior doors and door moldings branded "Alleanza doors", to interact with retailers from Moscow and Moscow region on a day-to-day basis.

The new center compounds sales department, coordination & planning office and company’s own warehouse facilities.

"Alleanza doors" have become a genuine trend in the world of interior design and fashion thanks to high quality, modern look and competitive price. Therefore, one of the main reasons for the sales center to be created was the necessity to quickly and effectively satisfy the growing consumer demand for the goods.

The brand’s new premium line of doors "Germaniсa" has become a real bestseller among the customers after this April’s presentation at the international exhibition "MosBuild-2017». The novelty features outstanding design, unique décor and complete door setting (including “Morelli” branded accessories) to name a few.

The new "Alleanza doors" sales center in Moscow region will enable the company to expand sales network, increase turnover and cut distribution costs.

Reference: Interior doors produced in Russia under the "Alleanza doors" brand represent an ultimate innovative breakthrough on the market. Superior European quality and modern design of the brand resemble the latest fashion trends of interior design and have quickly earned the trust and recognition of the customers. All products under «Alleanza doors» brand are exceptionally manufactured from environmentally friendly materials in compliance with the Russian and international standards. High-tech innovative woodworking production line of the factory contributes to outstanding strength and durability characteristics of the products while only best wood graining materials from the world's top brands are used in décor of the doors.

31May 2017

Alleanza doors to launch loyalty program for its partners

Under the program KMWC "Soyuz-Center" LLC , the manufacturer of interior doors and door moldings branded "Alleanza doors", will render its customers the most comfortable sales conditions at its own expense.

The active position of "Alleanza doors" brand owner on the market helps to maximize sales volumes even in the time of a natural season decline of the purchase interest. Well-organized promotion system along with high quality characteristics of the manufactured goods facilitates to achieve excellent sales results. This spring company's marketing specialists developed and launched a loyalty program for the partners selling interior doors "Alleanza doors" and this initiative has already shown its high efficiency.

According to the program’s conditions KMWC "SOYUZ-Center" LLC will provide arrangements for the client’s branded sales-points at its own account. The company will provide free samples of doors and door moldings for presentation in the sales area of the shops, deliver all necessary advertising materials and major customers will have an additional option to launch a local advertising campaign on the Internet.

The promotion strategy developed by the company is a highly effective payback. The dealer will obviously benefit from the absence of any advertising costs and gain fair profits while the manufacturer will get an additional promotion of the brand among potential clients and increase retail sales of the doors.

The distribution network of KMWC"SOYUZ-Center" LLC keeps steadily growing. The goods produced by the company under the "Alleanza doors" brand are currently available for wholesale and retail purchase in practically most regions of Russia and distributed throughout specialized shops, major retail chains and monobrand stores.

For reference: The production facilities of "Alleanza doors" are equipped with an innovative woodworking line which was customized specifically for the industrial group "Soyuz" by the European specialists. The highest level of strength, reliability and durability of the products is achieved through the use of high-tech equipment and machinery. Only environmentally friendly raw materials, components and decorative elements from international brands which look absolutely identical to the natural ones are used in the door manufacturing.

The dealer network of the company is constantly expanding. Wholesalers and retailers are getting extensive informational, technical and consulting support from KMWC "SOYUZ-Center" LLC. You can find useful information about business terms and conditions and feedback contact form at the brand’s official website: http://www.alleanzadoors.com

10April 2017

Presentation of Alleanza doors at MosBuild-2017

A fabulous presentation of the new door line “Germanika” produced by KMWC “SOYUZ-Center” LLC under its own brand “Alleanza doors” hit the highlights of the major construction trade show "MosBuild-2017" which closed its doors in Moscow just a few days ago. The brand reiterated its unique features, competitive characteristics and consistent demand on the market.

“Alleanza doors" is a regular exhibitor of such events which keep proving over again their efficiency for the industry. They are often becoming the main driving force for effective product promotion and building a sound system of distribution and logistics. "MosBuild-2017" was no exception in that respect since thousands of potential customers and hundreds of potential dealers from Russia and abroad showed their strong interest in the “Alleanza doors" products for four exhibiting days. The company’s team held over three hundred talks on cooperation with business representatives from Asia, the CIS and Russia.

Premium class interior doors "Germanica" launched by the woodworking complex under the “Alleanza doors” brand in late 2016 captured a particular interest of the visitors who pointed out a perfect match of outstanding design, unique decor, complete door setting (including “Morelli” branded accessories from the well-known Italian producer) and the best value for money. This combination is quite convincing for the customers to make a reasonable choice in favor of “Alleanza doors”.

The brand presentation successfully given in the course of «MosBuild-2017" reconfirmed the right strategy followed by the company. The exhibition concept elaborated by the company staff is the shortest way to shape a positive consumer opinion about the product and its producer.

For reference:

The production facilities of "Alleanza doors" are equipped with an innovative woodworking line which was customized specifically for the industrial group "Soyuz" by the European specialists. The highest level of strength, reliability and durability of the products is achieved through the use of high-tech equipment and machinery. Only environmentally friendly raw materials, components and decorative elements from international brands which look absolutely identical to the natural ones are used in the door manufacturing. The main principle of "Alleanza doors" is to maintain benchmark superior quality of the products which presently outshine all domestic and foreign competitors. The company is constantly updating its door collection offering new series and decors for the customers.

"MosBuild" is the largest exhibition of building and finishing materials in Russia and is ranked among Top-5 largest annual construction exhibitions of the world. This year the exhibition area accommodated stands of more than 1200 exhibitors from 40 countries. "Alleanza doors" was featured in the specialized exhibition section "Doors and Locks".

03March 2017

Alleanza doors at the international exhibition MosBuild-2017

OOO KMWC "SOYUZ-Center" LLC will present interior doors and door moldings under the "Alleanza doors" brand at the 23rd international exhibition of building and finishing materials "MosBuild-2017" which will take place at Expocentre, Moscow on April 04-07, 2017.

The brand’s stand № U121 located at Pavilion 8 Hall 2 was specifically designed and developed by the company's own staff and external experts and is promised to be remarkably colorful and easily recognizable for the visitors who could find a full range of products manufactured by KMWC “SOYUZ-Center” LLC under the brand "Alleanza doors”.

Participation in “MosBuild-2017” which is one of the largest international exhibitions of building and finishing materials in the world will be another opportunity for the company to show its developments and share experience with the leading Russian and foreign manufacturers of interior doors. The company will also present new lines of interior doors “Alleanza doors” and highlight unique technological developments of the brand that distinguish it from competitors.

"MosBuild" is the largest exhibition of building and finishing materials in Russia and is ranked among Top 5 largest annual construction exhibitions of the world. This year the exhibition area will accommodate stands of more than 1200 exhibitors from 40 countries. "Alleanza doors" will be featured in the specialized exhibition section "Doors and Locks".

Participation in the largest Russian industry event will allow the company to strengthen its positions on the market, expand the dealer network, find new partners and customers and increase sales volumes.

You can get a ticket for the exhibition "MosBuild-2017" already today. Just fill in the registration form on the official website of the event: get e-ticket

01February 2017

KMWС SOYUZ-Center LLC will start supplying interior doors under the Alleanza doors brand to the US market.

The preconditions for the launch of the “Alleanza doors” brand to the US market have been created and the negotiations on cooperation with potential partners are under way.

OOO KMWC "SOYUZ-Center" LLC will strengthen the country’s export potential by starting deliveries of its products to the USA.

Based on the marketing research conducted by the staff of the company with involvement of some invited experts there has been revealed a strong demand for the stile-and-rail doors in US the market. The competitiveness of the “Alleanza doors” products proven on the international markets worldwide will allow for exporting sufficient quantities at the world market price to the major industrial centers and leading states of the USA.

The introduction of the new stile-and-rail doors product line has made it possible for the company to significantly extend sales geography and strengthen the brand's positions on the Russian and international markets.

Detailed engineering of the product enabled to approximate its operational and aesthetic characteristics to the ones of the premium segment doors: solid door panel, reinforced frame, high-quality facing materials and modern design. Therewith, the developers succeeded to considerably reduce the cost of the new set making it even affordable for purchase by the people with moderate incomes.

The demand for the "Alleanza doors" products is being driven up as a result of professional comprehensive approach to development, production and promotion of the product.

For reference: the production facilities of the "Alleanza doors" products are equipped with an innovative woodworking line which was customized specifically for the industrial group "Soyuz" with participation of the European specialists. Presently, the product portfolio manufactured by KMWC "SOYUZ-Center" LLC under the "Alleanza doors" brand includes four different series of door panels various in design, materials and color range as well as door moldings. The full design capacity of the "Alleanza doors" production facility by 2019 will make more than 240,000 sets per year.