+7 (48438) 20525

Presentation of Alleanza doors at MosBuild-2017

A fabulous presentation of the new door line “Germanika” produced by KMWC “SOYUZ-Center” LLC under its own brand “Alleanza doors” hit the highlights of the major construction trade show "MosBuild-2017" which closed its doors in Moscow just a few days ago. The brand reiterated its unique features, competitive characteristics and consistent demand on the market.

“Alleanza doors" is a regular exhibitor of such events which keep proving over again their efficiency for the industry. They are often becoming the main driving force for effective product promotion and building a sound system of distribution and logistics. "MosBuild-2017" was no exception in that respect since thousands of potential customers and hundreds of potential dealers from Russia and abroad showed their strong interest in the “Alleanza doors" products for four exhibiting days. The company’s team held over three hundred talks on cooperation with business representatives from Asia, the CIS and Russia.

Premium class interior doors "Germanica" launched by the woodworking complex under the “Alleanza doors” brand in late 2016 captured a particular interest of the visitors who pointed out a perfect match of outstanding design, unique decor, complete door setting (including “Morelli” branded accessories from the well-known Italian producer) and the best value for money. This combination is quite convincing for the customers to make a reasonable choice in favor of “Alleanza doors”.

The brand presentation successfully given in the course of «MosBuild-2017" reconfirmed the right strategy followed by the company. The exhibition concept elaborated by the company staff is the shortest way to shape a positive consumer opinion about the product and its producer.

For reference:

The production facilities of "Alleanza doors" are equipped with an innovative woodworking line which was customized specifically for the industrial group "Soyuz" by the European specialists. The highest level of strength, reliability and durability of the products is achieved through the use of high-tech equipment and machinery. Only environmentally friendly raw materials, components and decorative elements from international brands which look absolutely identical to the natural ones are used in the door manufacturing. The main principle of "Alleanza doors" is to maintain benchmark superior quality of the products which presently outshine all domestic and foreign competitors. The company is constantly updating its door collection offering new series and decors for the customers.

"MosBuild" is the largest exhibition of building and finishing materials in Russia and is ranked among Top-5 largest annual construction exhibitions of the world. This year the exhibition area accommodated stands of more than 1200 exhibitors from 40 countries. "Alleanza doors" was featured in the specialized exhibition section "Doors and Locks".